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Why
INFO-CHIP ?
Every
day, millions and millions of phone calls
are made & received. Just think of the
calls in and out of your organization. Although
you may not like to, sometimes calls do need
to be placed on hold. In fact, here are some
interesting statistics from AT&T and Teleconnect
Magazine;
70%
of all your calls will be placed on hold.
52% of those calls will
be left on hold for over 1 minute.
Of those calls left on hold for longer than
a minute, 60% hang up before
someone has a chance to answer the line.
Of those who hang up, 30%
will NOT CALL BACK.
88% of all callers prefer
custom messages on hold over all other on
hold options. (This includes the radio -
in fact, the radio produces even higher
hang-up rates than dead air or silence on
hold.)
What
does this mean to you?
If your
business is open 5 days a week, and eight
hours a day, and you put 5 calls on hold per
hour, that's putting 10,400 calls on hold
a year. If you put 20 calls per hour on hold,
that's 41,600 calls on hold a year! What
if you could gain just an additional 50 cents
in revenue from each of those on-hold calls?
That's $5200/year! Here's how we can help..
"On
Hold Marketing"
Companies
spend thousands to millions of dollars on
advertising and marketing, trying to create
an "image", yet they overlook the
image they show when putting a caller on "hold"
to...
How about
this... By giving your clients information
about your company and products while they
wait to speak to you, you increase your sales!
16% of surveyed callers made purchases
based on information they heard while on hold.
Professionally produced custom on-hold messages
can keep callers on the line up to 25%
longer than "dead air".
But
does it work?
"We
liked it so much that we installed it first
. And then we become their authorized dealer
"- IDS President
After
installing on hold marketing, Air Canada's
abandoned call ratio dropped from 10% to 2%.
-Airline Executive Magazine
80% of
callers prefer on hold messages to other options
and 16-20% purchase based on offers heard
on hold. -Maxi marketing
94% of
all marketing budgets are spent to induce
a customer to call and only 6% to handle the
call once it is received. -The
Inbound Telephone Call Center
Nationwide
Insurance estimates their callers remain holding
130% longer than before they began using hold
marketing. -Inbound/Outbound Magazine
5% of
North American firms use customized on-hold
messaging. That puts the other 95% at a marketing
disadvantage. Is that you? -Sales
& Marketing Magazine
The average
business manager spends 15 minutes every day
on hold. That's 65 hours a year. -USA
Today
"Hot
item of the Year"
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For Prices
(949)
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